For the shopper who has been to Paris multiple times as well as for someone for whom it is a first visit, the rue de Rivoli offers surprises for both. The experienced shopper should head for #224 which is Galigiani, Paris' famed international bookstore, stocked with the most beautiful and provocative fashion and art books perhaps ever seen in one location. For the first-time visitor to Paris, the rue de Rivoli is a tourist's delight filled with shops selling souvenir Eiffel Towers in multiple sizes as well as a myriad of trinkets, umbrellas, t-shirts and other such paraphernalia.