Net-a-Porter has elegantly answered the Fifth Avenue window displays of its brick-and-mortar counterparts this holiday season by launching an editorial short film with Mr. Porter—the first joint project between the two sister sites. Entitled All For You, the one-minute clip underscores the growing interest in menswear among luxury consumers in recent years, while highlighting the high-end menswear brands available this holiday season. Portraying Net-a-Porter and Mr. Porter as a unified entity with a sweeping, fantastical storyline showcasing behind-the-scenes magic, the brands aims to pull consumers into a world of beautiful prints, inspiring fabrics and thoughtful gifts for both men and women.
The campaign was directed by creative duo Us, comprised of renowned British creative directors Christopher Barrett and Luke Taylor. Alison Loehnis, President of the Net-a-Porter Group, said the film was produced to highlight the year-round brand mission shared by Net-a-Porter and Mr. Porter “to deliver exceptional service and style to our customers around the globe, making Net-a-Porter and Mr. Porter the ultimate online destinations for luxury gifting this holiday season.”
