Barrett-Jackson, creator of “the world’s greatest collector car auctions,” zoomed back into Palm Beach, Florida this weekend for the record breaking 2024 Palm Beach Auction held at the South Florida Fairgrounds.
With new car introductions, including the long-awaited, first-ever Ford Mustang GTD, Barrett-Jackson Experiences, Dodge thrill rides, Ford hot laps in a 2024 Mustang Dark Horse Premium, and a Volvo Driving experience, the three-day supercar auction also saw numerous record-breaking sales.
This year, 614 vehicles were sold at auction, all with No Reserve, for a total of $45.7 million. “From Aston Martin to Ferrari, Lamborghini and Porsche, we take pride in building dockets that feature a diverse selection that appeals to every type of enthusiast,” Barrett-Jackson’s President Steve Davis said in a statement. “We built this year’s Palm Beach Auction with a spectacular collection of vehicles. “Our bidders responded overwhelmingly with numerous six-figure sales on both Friday and Saturday.”
A deactivated but operational 1976 Leopard 1A5 Battle Tank sold for $270,000, while a 1966 Chevrolet Corvette Custom Convertible reeled in a whopping $305,000. The 1969 Dodge Charger featured in the movie “Joe Dirt” sold for $330,000.
Record-breaking sellers included a 2021 Ford GT with 201 actual miles selling for $902,000, a 2022 Ferrari SF90 Spider that traded for $1.1 million, and a 2022 Ford GT Alan Mann Heritage Edition that took the top sale of $1,292,500, setting a new world auction record.
For the ultimate in luxury viewing, the best way to check out any Barrett-Jackson auction is by signing up for one of the Barrett-Jackson Experiences presented by On Location, Barrett-Jackson’s official hospitality partner. Whether you opt for the Luxury Lounge or Craig Jackson’s Skybox, each provides a premium seat to view the auction in luxurious style.
Tickets to the top-level Luxury Lounge included exclusive three-day access to a private hospitality suite. Here, guests enjoyed a private bar, three gourmet food presentations, and snacks while taking in the auction from a premier elevated seat. A Barrett-Jackson Bidder’s Assistant and On Location staff were also present here each day to assist with the bidding process.
Credentialed guests also had the opportunity to check out the exclusive auction area, including the Auction Block and staging lanes. All Access Experiences feature a Behind-the Block Tour, providing guests with behind-the-scenes access to all things Barrett-Jackson along with a commemorative Auction Block Photo.
In addition, Luxury Lounge guests were invited to the Opening Night Party and received Ride ‘N Drive Fast Passes, allowing them to head to the front of the line to enjoy a fun-filled Barrett-Jackson Ride ‘N Drive Experience.
For the ultimate indulgence, attendees could sign up in advance for access to Craig Jackson’s Skybox. The uber luxurious experience allows bidders to view the auction from the Owner’s Private Skybox. Guests here enjoyed the same amenities featured in the Luxury Lounge package along with exclusive VIP early admission to the Barrett-Jackson Opening Night Party.
“Palm Beach has been a second home to Barrett-Jackson for more than 20 years dating back to our inaugural event there in 2003,” Craig Jackson, chairman and CEO of Barrett-Jackson, said in a statement. “Our auctions have evolved over the years into the true automotive lifestyle celebrations you see today.”
For an exhilarating hands-on experience, attendees were also able to check out Ford’s newly unveiled Mustang 60thanniversary package cars and the 800-horsepower, street-legal Mustang GTD. The limited-edition model’s pricing starts at $300,000.
Media were given the opportunity to get in the front seat of the powerful 500-horsepower Mustang Dark Horse followed by a ride-along with a professional Ford Performance driver for the ultimate thrill.
While you’ll have to wait until next year for its return to Palm Beach, Barrett-Jackson will be hosting a fall event in Scottsdale, Arizona October 10-13. Be sure to book one of their Luxury Experiences in advance. You’ll be glad you did.
