Continuing its long-standing partnership with the Recording Academy®, Distinctive Assets will produce the one and only official GRAMMY® Gift Lounge as well as the show’s legendary Presenter & Performer Gift Bags for Music’s Biggest Night®. The LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, this year focuses on diversity, equity, inclusion and philanthropy.
“We are proud to continue a tradition of making our gift endeavor as inclusive as possible, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large,” says Distinctive Assets founder Lash Fary.
This Sunday April 3, 2022 at the MGM Grand Garden Arena in Las Vegas, the incredible talent list which includes: Billie Eilish, Brandi Carlile, Brothers Osborne, BTS, Lil Nas X, Foo Fighters, H.E.R. and others will allow to relax in this year’s Gift Lounge is presented by Miage Skincare and hosted by Topgolf Las Vegas. Open to presenters and performers during three full days of rehearsals the #GRAMMYGiftLounge will feature a ground-breaking augmented reality experience from M Entertainment Works (MEW) and a deluxe 5-piece collection of Miage’s waterless micro-molecule transformative formulas.
Rounding out the lounge gifting experience includes these other items as well:
Ceek VR Metaverse virtual reality headsets
Coma Toes chic lounge slippers from
Grossé Japan museum-quality award-winning jewelry from
PETA x Newton Running cruelty-free vegan running shoes
Four Rose Jewelry Boxes featuring Rose Box NYC luxury long-lasting real roses
Skinny Sbu Socks – Africa’s #1 premium sock brand
VIP experience at one of two all new Topgolf venues in the Los Angeles area
TurboFlex Eyewear with patented 360° rotating hinges
WowWee’s My Squishy Littles along with not yet-released innovations in play
“Despite challenging world events and significant logistical changes, we are excited to once again be creating amazing GRAMMY gift magic,” says Fary. And speaking to the gift magic, on top of the experiences and gifts at the lounge, the preassembled GRAMMY Gift Bag features items from 52 companies, with each expertly curated by Fary and his team. The full list can be seen below:
Dr. Konstantin Vasyukevich - $10,000 of treatments and rejuvenation procedures
Art Lipo Plastic Surgery - Celebrity Arms™ Sculpting with Dr. Thomas Su
Kokomo Restaurant - tasting experience for two
Philips Norelco - Multigroom 7000 is the all-in-one system
Sonicare - Philips One by Sonicare
Lynn & Liana Designs- Acacia baguette board
Nutrifit - ten courses of fully prepared, ready-to-enjoy meals created by Michelin star Executive Sous Chef, Oscar Gonzales, and Executive Chef and Founder Jackie Keller
Oxygenetix - year’s supply of the award-winning breathable makeup foundation
Signed By McFly - Planet Naraj Trucker Hat from Black-owned fashion label
T2 Tea - four of its best tea tools and accessories: Hammered Teaspoon Rose Gold, Stainless Steel Flask Aqua, Tea Maker Smokey Blue and Merriest Infuser Aqua
Word Lyfe Apparel - Humble Bougie t-shirts
Opopop - flavor wrapped popcorn kernels
BYROE - bitter green essence toner, fig renewal oil and tofu gel cream
BathSlut - ‘Have a Little Taste’ sample kit of five luxuriously fragranced bubble baths
British M - hydrate hair butter
Canidae - sustainable dog food
Casper - snooze wear blanket robe
The Chai Box - small batch chai gift set
COLAB - extreme volume dry shampoo and volume-boosting formula
Color Street - nail strip
Courtney Racquel Jewelry - $150 gift card for online redemption
C60 - Purple Power
Elixinol - sleep rapid rest CBD liposome
Euka - happy aromatherapy roller
Exploding Kittens - Throw Throw Avocado and Exploding Minions games
For Every Type - smooth & hold styling mousse and revitalizing hair & scalp oil
Frontera Wines - special 64th edition Frontera Wine cabernet sauvignon
Gorgeouses27 - shirts and coffee cups
The Green Garmento - a ‘flipping’ cool reusable laundry bag
Grey Goose Vodka - Strawberry & Lemongrass, Watermelon & Basil, and White Peach & Rosemary
Hotel Chocolat - Everything H-box
JAYDE Home Essentials - Spot Away, the ultimate natural spot remover
Karma Nuts - signature wrapped cashews
Love Sun Body - glow natural tinted mineral sunscreen
Manda Fermentation of Japan - Manda Wellness Superfood™
Mastercard Priceless Fragrance – Passion and Optimism
Music Connection - 80-page music trade magazine
National Geographic Books - FAUCI Expect the Unexpected: Ten Lessons on Truth, Service, and the Way Forward
Odele - salon-grade hair care products
Olipop - soda healthier and more delicious
Pixi - biodegradable GLOW Glycolic Boost Sheet Mask
POPbeauty - cruelty-free, vegan pout-perfectors
PRESS Premium Alcohol Seltzer - available in 8 flavors - Lime Lemongrass, Grapefruit Cardamom, Blackberry Hibiscus, Pomegranate Ginger, Pear Chamomile, Lingonberry Elderflower, Pineapple Basil and Apple Cinnamon
Dr. Shefali - A Radical Reawakening book
Shinery - Radiance Wash
Soapy Faith - exclusive deluxe box including their holy grail natural soap & body care essentials
Soul Shropshire - Relax Limited Edition Candle
UP2U RECOVER - fast-absorbing protein drinks
Vibrantdoc - Dr. Stacie J. Stephenson’s book, “Vibrant: A Groundbreaking Program to Get Energized, Reverse Aging and Glow'
Whipped Drinks - whipped coffee kit
Wildlife as Property Owners: A New Conception of Animal Rights - book which reimagines animal rights, biodiversity loss, and the Rights of Nature
YOUTH Skincare - anti-blemish concentrate
