From JustLuxe content partner iW Magazine

Maurice Lacroix merges its ongoing role as the official timer of Mahindra Racing with its eco-friendly Aikon #tide collection to launch the Aikon #tide Mahindra. 

Like all Aikon #tide models, the new 40mm quartz watch is made from ocean-bound upcycled plastic, but here it is also dressed in the race team’s red colors while also displaying the Mahindra Racing logo and the date on the textured black dial.

Maurice Lacroix colors the bezel in Mahindra red, a bright racing hue that nicely contrasts with the black rubber strap with the Maurice Lacroix ‘M’ logo on it in red.

The watchmaker supplies a second strap in red rubber with black accents. And as always for this brand, wearers can quickly change straps using Maurice Lacroix’s Easy Strap Exchange system, which requires no tools.

Mahindra Racing is a founding team in the ABB FIA Formula E World Championship. The race team actively promotes EV technology, which meshes nicely with Aikon #tide message of eco-friendly watchmaking.

As Maurice Lacroix notes, one Aikon #tide watch and its packaging require seventeen upcycled plastic bottles, which means seventeen fewer bottles polluting the ocean. 

Price: $850

iW Magazine

The unrivaled destination for any horological enthusiast, novice explorer or self-proclaimed watch nerd; and just about anyone intrigued by beauty and mechanics. For 29 years, International Watch has been the definitive authority for all watch-related matters, providing in-depth reports on all aspects of horology, from established Swiss watchmaking firms to independent houses of horology, product reviews, technical stories, wrist trends, the unique culture of collectors and more. International Watch Magazine offers a global perspective on all watch-related matters, aptly fitting into the context of our readers’ horological interests. We expose the expertise, craftsmanship and history, engage in brand storytelling and celebrate the mechanical acumen of the industry’s finest brands. Our team comprises some of the most respected authorities on luxury timepieces, educating, and eloquently capturing the experience of the watch enthusiast....(Read More)