Photo Courtesy of Just Cavalli
A few weeks ago, we mentioned that Georgia May Jagger would be the face of Roberto Cavalli’s new luxury fragrance, Just Cavalli. Today, that advertisement is public and we have a few more details on the scent. Aside from the campaign ad that stars Jagger, the perfume has received a ton of advertisement. The brand has even created a Facebook application called “I Bite You” and is getting ready to distribute scented temporary tattoos of a snake bite. Needless to say, Just Cavalli is not the same mature, refined scent that Just Cavalli’s licensee, Coty Prestige, launched in February. However, the first scent, which was about glamour and sensuality, was targeted towards a more mature age range. Just Cavalli, on the other hand, is meant to appeal to women ages 20 to 35.
Just Cavalli is “sexy, cool, trendy and edgy,” said Senior Vice President of Marketing for European Fragrances at Coty Prestige, Françoise Mariez. The bottle is meant to round Roberto Cavalli’s brand and the image it produces. “The fragrance is part of my fashion,” he told WWD. “Every woman should have my dress, and every woman needs a Cavalli perfume.
Just Cavalli is described as a creamy, sexy floral that has top notes of neroli, a heart of Tahitian tiare flower and bottom notes of creamy palissander wood accord. The designer himself compared the scent to “a beautiful woman. In the beginning, you judge a woman for her beauty. After, a woman has to be special.” Cavalli’s ideal woman to represent his perfume was none other than Georgia May Jagger, who shot a campaign that is “a seduction from beginning to end,” in Cavalli’s own words.
The fragrance is bottled in pink glass and gold-toned metal that sports the Just Cavalli logo in big letters. The top of the bottle is wrapped in a pink python-skin collar and the snake bite logo is visible on the top of the cap. Sold in 1, 1.7, and 2.5 oz. eau de toilettes at $45, $60, and $75 respectively, Just Cavalli will be available in February. The fragrance is expected to do upwards of $50 million at retail in just its first six months on the counter.
