Photo Courtesy of 2Sense-Los Angeles
Lately in Los Angeles, the power lunch plays second fiddle to the liquid lunch, and not the sort Don Draper and his Mad Men sip on. With over 100 juice bars sprouting up all over our Southern California sprawl, increasingly Angelenos drink their salads.
At this point, you should remove your presuppositions of juicing as a pretentious “LA thing,” because drinking your veggies transcends its superficial-allusions. This assertion carries even more weight, once you partake in a strict juice cleanse.

Similar to most trends, juicing is a revival. In fact, the resurgence finds its inspiration in California’s raw food fervor of the 1970s. Beverly Hills Juice touts "Raw since 1975." They helped pioneer the high-pressure hydraulic press used to extract juice without exposing the fruit to oxidation and, in turn, preserving more enzymes, minerals and vitamins.
Whether holiday overindulgences linger or because you want to give your system a naturally induced revamp, give juicing a try. To that end, we took to LA to help you right your ship. A male and a female, we sampled several of the most buzzed about and diverse cleanses existing around town. We enjoyed our customized juice cleanses from portable bottles, quite a luxury.

We beamed with excitement for the duration of this cleanse, not only because of its taste, but because we never felt hungry. Across LA, from yoga to the gym, we maintained our body’s energy levels and recovered quickly due to added raw plant based proteins. In particular, the Raw Recovery Shake — packed full of coconut, sprouted protein and cacao nibs for flavor — recouped much of the foundation needed in a post-workout shake. In addition, a cold puree of veggies and spices rounds out the day in a soup. Due to its hefty portion, Mary left all three half eaten while Victor went to bed well satisfied, just right for a guy’s appetite. Memorably, one evening’s cucumber anchored soup, tasted of a creamy and cool vegan vichyssoise.

Pressed Juicery, with its first location in Brentwood, spilled across the LA (juice) scene quickly, setting up shop in a juice truck in Malibu and, most recently, a storefront in West Hollywood. Clearly, plans aim to build upon the exceeding popularity amongst its loyal, high-end and celebrity clientele. And rightly so, Pressed Juicery delights. The juices are truly products of nurtured research and development, each drink more interesting, tasty and sensible than the next.

Lastly, but certainly not least, the mom-and-pop shop on Melrose, Liquid Juice Bar, brings juicing back to its roots. Family owned, this small operation forgoes decorative packaging and promotion, focusing solely on the quality of the cleanse experience and each customer’s individual needs. Liquid embraces a more extreme detox, without shake-like treats holding your hand.

Taste wise, the presence of highly cleansing apple, detoxifying lemon and circulation enhancing ginger, help flavor the series of six veggie based juices. Stimulating cayenne plays a recurring, peppy role each day, as does Yerba Mate tea. Sipping on the rare vitamins and minerals found in this herbal tea jumpstart metabolism and small traces of caffeine keep you going. While more intense physically and taste wise, the results of this cleanse were most apparent. The Liquid cleanse is $55 per day, with the option of local delivery at a small additional cost.
