According to the National Institutes of Health, 68% of adults in the country drink alcohol. However, they report a dry or sober, curious movement taking place. This is where many people are curious about cutting back on alcohol or abstaining from it due to the negative health and social implications that consuming it can have. The good news is that there are some great non-alcoholic trends for 2025 that people will want to check out.
“It’s fantastic that people are exploring the idea of cutting back or cutting out alcohol from their lives,” says Dan Choi, founder and CEO of The NA Beverage Company. "There are some great reasons to do this, and it can be a lot easier and more interesting if there are alternatives to turn to, which is where we come in."
It used to be that people chose to cut back or abstain from alcohol due to recovery, religion, or other such reasons. Today that is no longer the case. Increasingly, people are looking for alternatives because they are realizing that all the alcohol is not so great for their health. There is a cultural shift taking place. In January 2025, the Office of the Surgeon General issued a report about the health dangers associated with alcohol and reported that it is linked to at least seven different types of cancer.
With news stories like that, it is easy to see why so many people are reconsidering their relationship with alcohol. While they don't want the health issues or social problems they can get into, most still enjoy the flavor. There are factors contributing to the spread of this movement, including these trends:
1. The Rise of the Non-Alcoholic Bottle Shop
Dedicated NA bottle shops are no longer limited to big cities or wellness hotspots. Across the U.S., passionate entrepreneurs are opening alcohol-free retail spaces, providing curated selections of NA beer, wine, spirits, and ready-to-drink (RTD) mocktails. These shops are creating much-needed spaces where customers can explore non-alcoholic options without the pressure of a liquor store setting.
2. Sober-Curious & Alcohol-Free Gatherings
Forget awkward “mocktail menus” at traditional bars—sober events in 2025 are just as lively and dynamic as their alcohol-fueled counterparts, without the hangover. Across the country, we’re seeing everything from high-energy, alcohol-free raves to wellness-focused social experiences. As demand continues to grow, more venues will likely adapt, offering better NA menus and embracing alcohol-free nightlife as a legitimate social option.
3. Sober Lifestyle Brands & the Role of Social Media
Beyond beverages, the sober lifestyle expands into wellness, fashion, and self-improvement—often fueled by social media. Social media is a major force behind this shift. Platforms like TikTok and Instagram are filled with influencers and creators sharing their sober journeys, breaking down the stigma around alcohol-free living, and celebrating sobriety as a powerful choice. Many brands use these platforms to highlight mental health, self-improvement, and the idea of “recovering out loud,” showing that sobriety isn’t about missing out—it’s about gaining clarity, energy, and a sense of purpose.
4. Alcohol Buzz Alternatives & NA Beverage Innovations
For those who still crave a sense of relaxation or social ease, alcohol isn’t the only option. If there’s one area where non-alcoholic beverages are advancing rapidly, it’s in the world of beer. NA beer has seen huge advancements in brewing techniques, with specialized yeasts and new fermentation methods creating flavors that rival traditional craft brews. Beyond beer, the RTD NA cocktail space is also evolving. The NA Beverage Company, for example, is blending botanicals and functional mushrooms into its mocktails, creating a category that’s as much about wellness as it is about taste.
“We love that we are a part of this movement,” said Choi. "The fact that we can help people by providing a great tasting alcohol alternative and help them with their dry, curious lifestyle is a win-win for everyone. We look forward to seeing where this movement continues to grow."
Many people have felt the push to drink alcohol over the years, making this movement helpful in that regard. According to the American Psychological Association, sober curiosity helps destigmatize the desire not to drink. They report that the sales of non-alcoholic beverages are skyrocketing, and over the past two decades, those ages 18-34 are becoming less likely to report drinking. They recommend that those wanting to participate in the movement come up with a prepared response to why they are not drinking to shut down intrusive questions about it quickly.
The lineup currently includes two non-alcoholic beers and four functional ready-to-drink mocktails that are designed to elevate any social occasion. From office holiday parties to intimate gatherings with friends, NA provides beverages with all the flavor and fun without the hangover. The NA functional beverages are packed with clean, natural ingredients such as ashwagandha to reduce stress, L-theanine to promote relaxation and enhance mood, and lion’s mane mushroom to support energy and focus… making them perfect companions for busy holiday schedules and wellness-focused New Year’s resolutions. The NA Beverage Company invites you to explore dry curiosity with these thoughtfully crafted beverages, proving that non-alcoholic options can be as functional as they are delicious. For more information, visit www.thenabeveragecompany.com or look who’s loving the brand @TheNABeverageCompany on Instagram.
