News & Trends: Ralph Lauren has opened an opulent new store in the luxe Swiss ski resort of Gstaad, haven of royalty and the international jetset, featuring a selection of the designer’s finest men’s and women’s apparel and accessories, while a second boutique is planned for the town in the luxurious Gstaad Palace Hotel. The restored exterior of the centrally-located intimate three-story structure captures the chic architectural heritage of local alpine chalets. The interior is finished in pine, oak, local stone and plaster, evoking an atmosphere of comfort and warmth.

A mix of rich details and traditional motifs create the perfect après-ski destination. The Americana-inspired mountain lodge décor is evoked with Navajo rugs, antique furniture, beautiful showcases and unique artwork exuding the Ralph Lauren lifestyle. The store highlights the brand’s iconic collections: Ralph Lauren Collection, Purple Label, Black Label, Blue Label, Polo and RLX Ski. Also showcased are the three new Ralph Lauren Watch collections: the Ralph Lauren Stirrup, the Ralph Lauren Slim Classique and the Ralph Lauren Sporting.