More than 4,600 exhibitors from 81 countries filled 27 exhibition halls with new products, trends and collections at Ambiente at Messe Frankfurt, the annual design fair that is the largest of its kind in the world in the consumer goods sector. With 332,000 square meters of design space, the trade fair is a well-known launching pad for new and innovative designs by both up-and-coming designers, as well as established manufacturers. According to Nicolette Naumann, vice president of Ambiente, the fair — which is the only European trade show organizer to have its own sourcing area — is where buyers from all over the world come to order products for their retail store. “Some companies, such as Villeroy & Boch are not even exhibiting in France anymore,” says Naumann. “They do their French business here amongst their international business. The French buyers come to Frankfurt to buy from French companies.”
JustLuxe visited the fair that took place February 15-19 in search of its favorite products that will hit store shelves during 2013.
