There seem to be two types of men when it comes to fashion—those who love to focus on style and those who are still confused by the meaning of the word. Thankfully for the latter, Frigo Revolution Wear is about to make style as easy as putting on a pair of boxers. Designed to “revolutionize” the underwear industry, Frigo’s boxer briefs are moisture-wicking, feature cooling panels and have an inner mesh pouch to adjust to certain “characteristics,” making them some of the most comfortable undies you’ll ever wear.
The comfort comes from a number of patent systems, including performance fabrics, control over the fit and position of the crotch (was that an issue previously?), laser-cut vents to wick away moisture, no-roll waistbands and stabilizers to keep the hem from rolling up. Thermal fabric lines the crotch and thighs to keep you cool, and stronger materials are used in the seat and thighs to keep them from wear and tear. The interior double-layer pouch can also lock in place so you only need to adjust it once, and it will keep everything supported while preventing sweating and chafing.
There are two collections at Frigo, the Exclusive and the Premium line, which vary in prices, styles, lengths and fabrics. While both offer similar support and comfort options, the Premium line uses exceptional fabrics like Italian Eurojersey, and performance cuts that even pro-athletes like MLB star Derek Jeter, NBA player Carmelo Anthony and former MLB star Darryl Strawberry endorse.
Even rapper 50 Cent is jumping on the bandwagon, signing on as an investor and promoter late last year with an almost $80 million licensing deal. “You can think of probably four or five different companies that produce high-end underwear for women, but there’s nothing that comes to mind that produces high-end stuff for men,” Curtis “50 Cent” Jackson told WWD. Well now there is.
Frigo is available online and priced from $25-$100.
