In another move to gain the support of the fashion industry, Apple has tapped longstanding “It” girl, Chloë Sevigny, to star in their latest watch commercial. In the 15-second clip, the model/actress changes outfits eight times, switching up her Apple Watch straps with every new look. Thankfully the camera spends minimal time on the smartwatch and more time on Sevigny’s wardrobe which includes fun, cool-girl ensembles like floral overalls, a pink coat, a motorcycle jacket and an on-trend suede skirt.
It’s no secret that Apple has been trying to make their watch the new must-have fashion accessory since before it even hit the market. They held a special preview during Paris Fashion Week before it’s official release, graced the cover of Vogue China on the wrist of supermodel Liu Wen and most recently announced their partnership with the 2016 Met Gala—arguably one of the biggest A-list events on the fashion calendar. And their push to conquer the fashion world seems to be working—at the very least Sevigny’s new Apple spot gives us some street-style inspiration.
