It looks like Rihanna is not the only celeb that will be releasing a full color cosmetics line. Over the weekend Victoria Beckham also announced that she would be launching a makeup collection with Estée Lauder this fall. The brand posted a photo to Instagram of Beckham working behind-the-scenes on her color line with the hashtag #VBxEsteeLauder. “This is my opportunity to share, develop and really give back to women everywhere. And I’m very excited to be able to do that.” Beckham said in an Instagram clip.
This isn’t the first time Beckham has worked with the beauty industry. She has her fair share of fragrances and a year ago partnered with British brand Nails Inc. to create a limited-edition collection of polishes. The line is the second celebrity-focused collaboration set to launch with Estée Lauder this year. The first, Estée Edit, was a skincare and color cosmetic line that the brand created with their spokeswomen Kendall Jenner and beauty blogger Irene Kim. Both new lines are seen as the cosmetic brand’s attempt at drawing in millennials and new customers.
We’ll be anxiously awaiting both Beckham and Rihanna’s lines, but they might not be the only major celebs coming out with a full cosmetics collection in the coming months. “Makeup is the one category that’s hotter than fragrances and/or skin care, and…at the high-end there aren’t many makeup artist or celebrity products, so in Neiman Marcus and Bergdorf Goodman and Nordstrom, there’s a position for it,” industry consultant Allan Mottus told WWD. “What’s going to happen now is we’re going to see a rush of this stuff. It’s going to be like 2002 with celebrity fragrances.”
