The Porsche Design Group, Stuttgart, has opened a new Porsche Design Store in New York’s SoHo district, in lower Manhattan. It is the second store in New York, and is located in a historic cast-iron building on West Broadway.

The large shopping space displays the entire product range of the Porsche Design brand. The SoHo boutique, in addition to being the world’s largest Porsche Design store, also offers two unique shopping experiences, a specially designed wall, showcasing the brand’s history of almost 40 years, as well as an exclusive VIP shopping area.


"With the store in SoHo we are taking the Porsche Design luxury brand to the next level — not only in New York City and the United States, but globally,” said Dr. Juergen Gessler, CEO of Porsche Design Group. “Porsche Design SoHo being the world’s largest store, brings our philosophy of Iconic Style alive. The boutique sets its elite identity in Lower Manhattan as it also becomes a landmark for global shoppers worldwide."

The new store on West Broadway offers the entire range of Porsche Design products, from luggage and eyewear to watches, jewelry, smoking accessories, mobile phones and writing tools. Also, the SoHo store particularly highlights the Porsche Design Fashion Collection for women and men. It includes the men’s and ladies’ collection with leather jackets, premium jeans and outerwear, and also showcases the exclusive SoHo Collection. The store concept offers a separate area for watches, as well as a lounge area that invites customers to see the brand brought to life on an LCD screen.


The Porsche Design brand has a particular focus on technically inspired products. Professor Ferdinand Alexander Porsche established the brand in 1972. The company’s products stand for functional, timeless, and purist design, with substantial technical innovations. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and a fashion collection. All of the brand’s products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in the company’s own stores, franchise stores, shop-in-shops, high-end department stores and exclusive retailers. Visit Porsche-Design.com to learn more.