Opening the new Burberry Flagship store in Shanghai yesterday brought actors, models and the fashion elite to the new location for an opening that would put all other ribbon cutting ceremonies to shame. With over 1,500 guests in attendance, the store opening was marked with a full runway show, including a stage built along the Huangpu River, made to resemble London’s Regent street. Street lamps, buildings and the Shanghai skyline towered in the background while dancers, dressed in matching trench coats, gave a special choreographed performance. During the runway show, Burberry’s live musicians Ed Harcourt, George Ezra and Paloma Faith played while the Bloomsbury Girls—including Cara Delevingne, Suki Waterhouse and Qin Shu Pei—came out onto the catwalk. The finale of the show was marked by Delevingne flying over the audience via umbrella, which she later Instagrammed with the hashtag #CaraPoppins.
“We are very proud and honored to be here in Shanghai. This is a hugely significant moment for the Burberry brand,” Christopher Bailey, Burberry’s CCO explained. “[Yesterday's] event was a celebration of everything we stand for—our Britishness, our belief in creativity and innovation, and our authentic heritage. So many of these themes are shared with this incredible city. Shanghai is a place of such spirit and energy and it has truly inspired us.” The blending of the joint skylines and culture mash up of music, dance, fashion and technology helped to bridge the physical distance between the two cities with the arts. He added, “[Yesterday] evening's experience was a magical, immersive journey through our Burberry brand blurring the physical with the digital—it merged fashion, dance, with music, craftsmanship and artistry. It connected our worlds—from London to Shanghai.”{start-jlvideo}1716,640,361,thumb{end-jlvideo}
