Luxury cosmetics brand Cover Girl’s fall print advertising campaign is reportedly designed to explore beauty with an edge, according to WWD. Who better to front this campaign than tough girl-turned mommy, Pink? The brand has stated that the choice was made as a way to ask consumers to question their beauty habits. Vice President and General Manager of Cover Girl, Esi Eggleston Bracey, thinks that Pink is the perfect public figure for the ad, which will launch in November magazines. “Pink is a powerful and provocative role model who has always been an advocate of individualism and making no apologies for who you are,” she said.