Luxury brand Hugo Boss revealed to the world its 2012 BOSS Black line for men and women this month. Hugo Boss’ Black Line is always a staple in your wardrobe to achieve a classic look. The brand is best known forelegant styles in understated colors and fabrics with different textures combinations. Of course, high-quality accessories, from shoes to watches perfectly compliment the simple, yet very sleek look. The Fall/Winter 2012 line incorporates graphic prints on shirts and ties and the trademark dark color palate of HUGO BOSS Black of greys, purple and brown.

The ad campaign to announce the new line was shot in the beautiful Napa Valley, California and stars the new faces of BOSS Black, Swedish model, Alex Lundqvist and American, Hilary Rhondawere. Mario Sorrenti puts his mark on another great ad campaign that pulls together a sophisticated and mysterious look that instantly intrigues the audience. Vast mountains are the backdrop for some shots, with others having a tight close-up of the models in their floor-to-ceiling glass dwelling. Simple elegance is the key again this year for BOSS Black, be on the look-out for the new campaign in the September issues next month.