Dating websites that stress mutually-beneficial arrangements between successful and attractive people are nothing new. They made quite a media-splash a few years ago, and amid the exaggerated disapprovals and tut-tuts, their membership levels soared. And while it’s true a majority have since faded into mere ghosts of their former glories, one website in this niche market is still standing: MillionaireMatch.com. So what has enabled MillionaireMatch to hold its own against the mainstream dating sites?

For one, MillionaireMatch.com refuses to push the ‘find-a-rich-guy’ fantasy so often touted by comparable sites. Instead of peddling illusions and clichés, it sells a platform: an online meeting-place where high-net-worth individuals can mix, mingle and match with equally-eligible men and women capable of holding their own in all departments. Like the website says, “If you are looking for a sugar daddy-type relationship, then MillionaireMatch is not for you.” MillionaireMatch offers a long-term love story for the elite, wrapped in luxurious packaging, and sold to CEOs, pro athletes, financiers, entrepreneurs, models and celebrities. Indeed, testimonials on the site confirm that many happy marriages have started on MillionaireMatch. One female New Yorker said that with mainstream dating sites, and even with local match-making services, she felt forced to lower her standards. But with MillionaireMatch, she was able to find a man who could match her wit and her lifestyle. Another member lauds the site for bringing people together not only across the US, but across the world – when your professional life is international, why should your personal life be local?

Maybe this is why MillionaireMatch can claim over 2 million members, fewer than market-leaders like Match.com or eHarmony, but a remarkable number nonetheless. And perhaps the size is just right – large enough to provide variety but small enough to remain exclusive. While you need not be a millionaire to sign-up, members can undergo a verification process to achieve bona fide millionaire status. And with MillionaireMatch also going beyond its competitors to protect members from fraudulent profiles, it’s no wonder gold membership easily commands twice the average fee of mainstream sites. For those not quite ready to commit to the monthly fee, the site does offer a free membership that enables you to “wink” at and receive messages from gold members. But after dipping a toe into such a beautiful and successful dating pool, one would be hard-pressed not to take the plunge and upgrade to premier membership. 

MillionaireMatch’s attraction is due not only to the beauty and brilliance of its members but also to its own elegance. Much of the site’s continued success can be attributed to its user-friendly interface and mobile app. And just like the elite businesspeople and athletes it caters to, the site is constantly after more – recently launching a “Hot Topic” feature to improve the service. The site has received high marks across multiple review sites both for its design and for the chance of success. No1Reviews.com editors awarded it an overall rating of 5 stars based on criteria including chances of getting a date, ease of use and value for money. And with the mobile app, its jet-setting millionaire members can easily stay in touch with new friends.

All in all, it’s no wonder a recent prweb.com article proclaimed MillionaireMatch.com the best millionaire dating site. MillionaireMatch thrives where others have failed by selling real relationships to an elite membership in a sleek and luxurious setting. In the 21st century that setting just happens to be online. And who knows, your relationship with a millionaire could be only a wink away.