More flights means more options and less hassle for travelers, and in a season where travel to Hong Kong is growing ever more popular, new routes like Cathay Pacific's London-Hong Kong corridor are welcome additions whether you're flying for business or pleasure. It also helps that Cathay has a reputation for quality service, a near-mandatory quality that makes long flights livable.

Cathay Pacific Airways is celebrating the launch of its fifth daily return flight between London Heathrow and its Hong Kong hub.

Making its debut today, the additional flight further demonstrates Cathay’s commitment to serve key long-haul markets around the globe with multiple frequencies offering maximum customer choice.

Cathay Pacific chief executive John Slosar said: “We are offering our customers the best of all worlds, including products that are second to none, and the choice to travel when it is convenient with multiple frequencies throughout the day.”

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