Singapore is definitely going against the grain if the American Miss "Maps" South Carolina and Miss "Men" Utah are any indication with their Miss Singapore Global 2013 pageant, an event dedicated not just to beauty, but the inner beauty and causes of its contestants. It's a refreshing change from the norm, and hopefully a smashing success.

A new beauty pageant was launched in Singapore on Friday, focusing not only on beauty but on social causes as well.

In a press conference at the Grand Copthorne Waterfront Hotel, Vanessa Tan, organiser and director of Vanessaism Inc., said that “Miss Singapore Global 2013” aims to raise funds for a social enterprise called “Mother and Child Project”.

The inaugural beauty contest, which is slated for 31 August, will see Victoria Secret-inspired “wings” worn by the finalists during the pageant and auctioned off. The accessories were handmade by the people involved in the enterprise.

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