The future is in Amsterdam and it's being used to hock running shoes from Nike at us. Tech heads have been waiting ages to see a functional hologram up close and personal, but having it used publicly as an advertising gimmick is a bit of a letdown. However, seeing the technology out and about makes me hopeful that someday soon I'll have a holograph machine in the middle of my living room.

You do not rise to the very top of the industry by remaining a follower, only leaders are able to be right up ahead of the rest of the pack. Nike has for some years now, proved itself to be a bastion in creativity where sports advertising is concerned, as they have also churned out their fair share of innovative shoes where sports and fitness are concerned. Well, their latest advertisement was recently spotted in Amsterdam, where it came in the form of holographic promotions.

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