Fashion icon Fendi will pay its dues to Rome as the company will be paying for the complete renovation of the Trevi Fountain. The details about the renovation are still a bit hazy but all details will be revealed during fashion week in Rome. If all goes to plan restoration will begin in March and should last about a year.

Chunks of stone and plaster fell from the fountain’s ornate baroque facade last summer, loosened by snow and ice during the previous winter.

The fountain, which was commissioned by Pope Clement XII in 1732, was immortalised in the scene from the Fellini film in which Anita Ekberg waded into its waters in a black evening dress.

According to tradition, tossing a coin into the fountain ensures that a visitor will return to Rome.

The sponsorship deal, agreed between Fendi and Rome heritage officials, was revealed by La Repubblica newspaper and is expected to be confirmed at the end of this month during Rome fashion week.

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