Opened in 2010 at Millenia Walk, the 85,000-square-foot PARCO Marina Bay is breathing new life into the retail locale, with three levels of fashion and beauty boutiques along with gourmet eateries. Level one is for beauty junkies, with stores like KORRES, Embryolisse, J.F. Lazartigue, and Bonjour Cosmetics. Level two is all about the fashion, featuring designer brands PAULINE.NING, Summerdoll, The Eleventh Hour, THREE/SIX/FIVE menswear, as well as various pop-up shops from Korea, Japan and Hong Kong. Level three is for food lovers, as its home to Itadakimasu (Japanese for "let's eat"), containing seven different restaurants and cafes serving Japanese and vegetarian cuisine.