With the economy having remained in recession for several years, both home builders and home owners have cut back on spending and certain excesses. However, from a sales perspective, builder’s know how important aesthetic appeal is in terms of enticing buyers to purchase new homes. One development, Chateau On Central in Phoenix, is setting economic concerns aside and investing big dollars into luxury interior design for their model homes.
Chateau On Central owns a group of high-end brownstones in downtown Phoenix within walking distance from the Heard Museum, Phoenix Art Museum, and Phoenix Theater. In addition to the excellent location, the 21 residences each feature five levels complete with an elevator to conveniently access each floor. Ranging in size from 5,200 to 5,800 square feet, buyers can customize the layout of these luxury homes by choosing the floor plan that best fits their living needs. Some floor plans offer office and boutique retail space on the first level with residential space above. Each home includes a gourmet kitchen featuring Viking brand appliances and a rooftop terrace that can include spa, fireplace, outdoor kitchen, or deluxe lap-jet swimming pool.
To help with the project, Chateau On Central has partnered with Est Est Inc., one of the most respected interior design firms in Arizona to take Chateau On Central’s historic foundations and incorporate a contemporary edge that will appeal to buyers with opulent taste. Est Est Inc.'s work on the five-story, 5,000-square-foot model was awarded first place by the American Society of Interior Designers. From the elegant wood beamed ceilings and hickory wood floors to the stainless steel fireplace and immaculate marbled bathrooms, Cambridge Properties are offering the ultimate package for high-end living.
Of the interior design project, owner of Cambridge Properties, Keith Mishkin said, “Creating a visual experience for each buyer is extremely important and weighs heavily on their decision to buy, just as much as price and neighborhood do. Buyers want to be able to walk through our model and get a true sense of what it will be like to live there.”
With the stunning blend of Chateau on Central’s Old World appeal with the sleek and contemporary design elements incorporated by Est Est Inc.’s talented team, buyers with a taste for luxurious living will be highly interested in these beautiful homes.
