Lamborghini
took over the streets of Miami on Tuesday as the Italian supercar maker launched its new Aventador LP 700-4 Roadster with a series of impressive events. Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A, flew personally to introduce the new open-top version of Lamborghini’s flagship vehicle. The ceremonies included a 50-car parade down Collins Avenue in South Beach and a demonstration of the new convertible’s prowess at the Miami International Airport. In the FAA-sanctioned exhibition, four Aventador Roadsters were able to exceed the takeoff speed of a passenger jet on the tarmac, the first time this has ever been done.
With a 700-horsepower, 6.5-liter V12 engine, the Aventador Roadster can do 0–60 mph in under three seconds and is capable of a top speed of 217 mph. Passenger jets max out at about 180 mph on the runway. The Aventador Roadster’s removable top is made using high-tech, lightweight carbon fiber technology. However, it is not in fact automatic and must be positioned and detached by hand. “It has been a great pleasure to work with the Miami-Dade Aviation Department and South Beach teams on today’s amazing demonstrations,” Winkelmann declared. “I have never seen something similar at a Lamborghini event. The Aventador Roadster is our most exciting production car ever and I can think of no better place to celebrate its launch than here in Miami.”
Jared Paul Stern
Jared Paul Stern, JustLuxe's Editor-at-Large, is the Executive Editor of Maxim magazine and has written for the Wall Street Journal, New York Times, the New York Times' T magazine, GQ, WWD, Vogue, New York magazine, Details, Hamptons magazine, Playboy, BlackBook, the New York Post, Man of the World, and Bergdorf Goodman magazine among others. The founding editor of the Page Six magazine, he has al...(Read More)