The hugely successful London-based Duck & Dry chain has partnered with Recreation Bondi Beach, Sydney to launch the first ever ‘Scented Beach Blow-Dry’. Using Recreation Bondi’s infamous multi-use scented Hair & Body Oil stocked across Sephora Australia to achieve gorgeous, glossy locks and shimmering skin. The fragrance house includes an amalgam of local ingredients across its hair and body oil lines, including squalene, rosehip, jojoba, coconut oil, macadamia oils and shea oil. Each hair and body oil complement each fragrance in the Recreation Bondi Beach lines. The brand’s thoughtful approach extends to environmentally friendly packaging too, with all glass bottles and aluminium lids. As founder Nedahl Stelio says, ‘they’ve also got beautiful ocean extracts inside – one is called blue sea kale...and the other one is golden seaweed. And they are both incredibly rich in vitamins and antioxidants. They’re superhydrating, protective and they also encourage cell turnover.”
Delivering an Australian edge to existing London Blow-Dries in time for SS24, Recreation Bondi Beach have defined the collaboration as designed to evoke the sweet and romantic musky smells associated with Bondi Beach, mimicking the scent of a pink sunset on a summer holiday. In the same way that certain foods can evoke powerful memories and emotions, fragrances aim to create an olfactory experience that is comforting, indulgent and often nostalgic. The result: a blow-dry with an afterglow of tropical beachy scents.
Founder Stelio is "thrilled with the Duck & Dry collaboration" and has big plans: "the Duck & Dry brand is a service concept expressed...in a new and social way, where you’re sitting at a bar having a glass of wine, watching a movie, perhaps you’ve gone with friends...and there’s the built-in idea of the big reveal, when they turn you around to the mirror at the end. The station itself, all the dimensions and all materials are standardised across all the stores including additional manicure services. The idea is that a customer who’s at a Duck & Dry anywhere in London will find that part of the experience comfortable and familiar."
In the decade since its first store opened in 2014 London, Duck & Dry has added multiple locations across the swishest locations in London - Chelsea, Knightsbridge, Mayfair and Islington - that align with their signature design aesthetic and offer customers in any location a consistent experience.
Recreation Bondi Beach x Duck & Dry is offering ‘Scented Beach Blow-Dries’ across their Chelsea & Mayfair locations from July 8th for two months, delivering the Bondi Beach experience to London shoppers. Customers will experience a fully scented Blow-Dry with a choice of fragrance menus from its lines. Infusing Recreation Bondi Beach Hair & Body oil as part of the Duck & Dry record speed 30-minute blowdry expertise, the collaboration ‘look’ is inspired by Aussie social media model Isabelle Mathers (@isabellemathersx) who often takes her hair from curly to sleek and straight.
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