Whether you are looking forward to a holiday in sunny climes, or searching for a pair of shades to wear day-to-day, Certified online optician Maria Horan of SmartBuyGlasses, the e-retailer committed to making quality eyewear accessible to all and staying on the pulse of emerging styles and providing top-quality eyewear, has revealed the exciting new trends, designs and technologies to keep an eye on for in 2024.
Oversize frames - Oversized sunglasses are officially back on the scene! Beyond the connotations of vintage Hollywood glamor, oversized frames add an air of mystery and sophistication. There is nothing better than throwing on a pair of oversized frames and immediately feeling alluring and empowered. RRP £256.
Metallic - Mixed metallic eyeglasses designs are so hot right now. Most brands have a wide array of stainless steel, titanium or mixed metal collections. Light weight, with minimal fuss, they are a perfect go-to for office wear. Featured style: Arise Collective ‘Maverick’ – RRP £49.
Bold bright frames: Clear colored frames are becoming increasingly popular. This pair from Michael Kors perfectly coalesces the twin trends, giving wearers a chic and sleek look. These less conventional frames, with their slightly elongated tips work to elongate the brow and balance out rounded faces. The gold detail on the temple of this model serves to add a touch of flair to a more conservative style. Featured style: Michael Kors - RRP £102.
Big square frames - Oversized ‘geek’ frames are back in business and are the ultimate statement piece to complete any outfit. These Tom Ford glasses add an on-trend edge to any look this season. Featured style: Tom Ford - RRP £192.
The ‘Matrix’ look – Small frames are an absolute must-have look this season, fresh from the runway and ideal for oval shaped faces. Futuristic in style, thin, small frames, combined with sci-fi colours are ineffably hip. Featured style: Ray-Ban - RRP £108.
Pastel frames – Pastel colours provide a soft touch that will complement all skin tones, whilst allowing eyes to shine. Colour-blocking is all the rage: think pastel pink shades or glasses paired with baby blue jumpsuits. Featured style - SmartBuy Collection - RRP £25.
SmartBuyGlasses has an unbeatable range of styles for every taste and occasion, boasting the most extensive eyewear selection available online with thousands of models available from over 300 premium brands, so you can find the perfect pair to express your individuality. It also provides expert advice from its certified opticians, along with world-class support from its customer service team.
I can attest to the excellent service provided by SmartBuyGlasses. I used the website's easy-to-use virtual try-on service to select my Gucci sunglasses (style GG0035SN, featuring shiny dark Havana acetate frames with shaded brown nylon lenses, RRP £256) from the sleek Gucci sunglasses collection. Less than 48 hours later, my new sunglasses arrived in a gorgeous malachite-colored Gucci case and looked sensational.

Gucci Sunglasses (Style GG0035SN), RRP £256.

Elisabeth Rushton
Elisabeth has over 15 years of experience as a luxury lifestyle and travel writer, and has visited over 70 countries. She has a particular interest in Japan and the Middle East, having travelled extensively around Saudi Arabia, Oman, Jordan, and the UAE. A keen skier, she has visited over fifty ski resorts around the world, from La Grave to Niseko. She writes about a broad spectrum of subjects...(Read More)