Loews Hotels & Co, the brand behind 25 hotels and resorts across the United States and Canada, has debuted their third annual Summerfest programming of “CULTURE, COMMUNITY, and CRAFT.”  This iteration of its Summerfest programming includes a celebration with TODAY’s “Read with Jenna,” Jenna Bush Hager's esteemed book club, as well as “Local by Loews Hotel” programming tailored to particular cities, and “Craft, Free Spirited by Loews Hotels” beverages. 

CULTURE

Remember summer reading lists as a kid? With literary travel on the rise, Loews Hotels thought it was time for adults to “take a page” from their childhood past. Jenna Bush Hager, who has helped bring the book-club back into the mainstream, curated a list of books (and other summer picks) exclusively for guests staying at Loews properties this summer. Guests have access to a handpicked Summer(fest) Reading List curated by Jenna herself, and can enjoy the convenience of purchasing books through Shop TODAY, providing the flexibility to stock up in advance or acquire ebooks and audiobooks during their stay. This initiative, which includes additional touch points, including curated kids’ reading lists and access to Jenna’s summer travel picks, aims to encourage exploration both within and beyond hotel walls.

COMMUNITY

To further amplify the “welcoming you like family” brand ethos, Loews Hotels & Co is proud to launch Local by Loews Hotels, a new program designed to celebrate the unique culture, flavors, and hardworking individuals of each destination. Through exclusive partnerships, pop-ups, and experiences with local businesses, guests have the opportunity to indulge in authentic experiences that highlight the best of the local community year-round, such as:

Sweat Forum (Loews Kansas City Hotel): Guests can hit the lawn on Sunday mornings with premiere local fitness studio, Sweat Forum and feel immersed in the Kansas City fitness community with a 45-minute total body workout with views of the iconic Kauffman Performing Arts Center as their backdrop.

Ryan Ashley the Poet (Loews Coral Gables Hotel): Miami poet Ashley, captures the essence of guests’ Loews Coral Gables stay with a curated poem, created on the spot. Located poolside, in the lobby or during brunch, he and his typewriter pop up to create poetic prose.

Co-Op California Pop-Up (Loews Chicago O’Hare Hotel): Guests can enjoy a special pop-up with local apothecary, Co-Op California, where they can create their own fragrances and shop local with this boutique whose products are also featured on the hotel’s Well Traveled Wellness Menu.

UTA Glass Blowing Exhibit (Loews Arlington Hotel): The University of Texas at Arlington (UTA) boasts the largest educational glass-blowing studio in the country. Hotel guests and locals are invited to explore a curated collection of glass-blown artworks from UTA undergraduate and postgraduate students in the glass department at the rotating exhibit in the Lobby of Loews Arlington Hotel. 

CRAFT

And finally, the Loews Hotels Free Spirited program offers craft libations focusing on locally sourced ingredients and unique flavor combinations, sans-booze. These mocktails involve care, attention to detail, and local flavors, and include: 

Low-ABV:

Ruby Berry Spritz (Loews Kansas City Hotel): Dry Curacao, Mixed Berry Syrup, Grapefruit Cordial, Lime, Club Soda

Café Monte (LIve! By Loews St. Louis): Amaro Montenegro, Cold Brewed Coffee, Simple Syrup, Fever Tree Tonic

Little Suze O (Loews Atlanta Hotel): Suze, Lillet Blanc, Orgeat Almond Syrup, Aquafaba, Lemon Juice, Fresh Orange Zest

No-ABV:

The Lonely Island (Loews Nashville Hotel) Pineapple Juice, Orgeat Almond Syrup, Cranberry Juice, Lime Juice, Ginger Beer

Sonoran Sipper (Loews Ventana Canyon Resort): Lyre’s Agave Blanco, Lime Juice, Citrus Agave Cordial, Prickly Pear Syrup

Blueberry Nojito (Loews New Orleans Hotel): Almond Milk, Blueberry Syrup, Mint Syrup, Lime Juice

About Loews Hotels & Co: Headquartered in New York City, Loews Hotels & Co is rooted in heritage and excellence. Located in major city centers and resort destinations from coast to coast, the Loews Hotels portfolio features properties grounded in family heritage and dedicated to delivering unscripted guest moments with a handcrafted approach. 

Photos courtesy of Loews Hotels & Co