Virgin Hotels, the luxury lifestyle hospitality brand by Sir Richard Branson’s Virgin Group, operates eight hotels, six in the United States and two in the United Kingdom, including the soon to open Virgin Hotels London-Shoreditch. Inspired by the innovation and smart disruption that Sir Richard Branson's global Virgin Group has pioneered for over 50 years, the hotel group offers a special penthouse suite in each property called Richard’s Flat. These suites garnered the nomenclature as they are the suites where Sir Richard Branson stays when he is in town, featuring one-of-a-kind artwork and are equipped with the brand’s iconic bed (The Patented Lounge Bed aka Best Bed Ever - #BBE) along with other luxurious appointments throughout. From New Orleans to Dallas, Nashville to Chicago, New York to Edinburgh and London, we got a tour of each Flat, each inherently telling their own story of Virgin’s interpretation of the city.
Sir Richard’s Penthouse Suite at Virgin Hotels New York
Take a bite out of the big apple with this massive 2,799 sq. ft. two-floor penthouse suite, the largest hotel suite in the Virgin Hotels portfolio. Located on Floors 35 and 36 with private elevator access, this two-bedroom, two-and-a-half bathroom suite features a stunning double-height (24-foot-high) living space with views from the Hudson River and Times Square to the Empire State Building and Chrysler Building. The first floor features a lavish lounge area with a private pool table, a ten-seater dining table (with AV features making it suitable for meetings and entertaining) and a large couch. On the second floor, each of the bedrooms has their own private dressing room, while the master room boasts a striking walk-in bathroom with a rain-head shower and bench. Prepare to take on the city at their iconic sit-down makeup vanity with an illuminated mirror and end your night in the clawfoot soaking tub. Prices start at $10,000/night.
Sir Richard’s Penthouse Suite at Virgin Hotels Nashville
Mirroring the overall design of the 262-room hotel, the suite is modern yet comfortable with playful elements incorporated throughout. Design details are represented through the use of intricate brick, rough hewn timber, sumptuous furnishings and refined industrial elements, which can be seen in the suite’s living room, master bedroom, and expansive balcony. The stylish and sleek two-bedroom, two-bathroom penthouse is located on the 12th floor with a large balcony overlooking Music Row and Downtown Nashville. Measuring at 1,165 sq. ft., the suite includes a lavish lounge area, complete with a private pool table, sectional couch and record player with surround sound, great for entertaining. From its massive dual-head shower with red bathing tub inside to its one-of-a-kind patented king bed and kitchenette with a full-sized SMEG fridge, this suite is the place to be in Music City. Prices start at $2,700/night.
Sir Richard’s Penthouse Suite at Virgin Hotels New Orleans
Located on the 14th floor overlooking The Pool Club, this 1,096 sq. ft. suite in The Big Easy features floor-to-ceiling windows and an intricately designed living room with lavish leather seating. In partnership with Logan Killen Interiors, Virgin Hotels brings an authentic New Orleans flair to the suite, creating a Southern residential feel while combining colorful and tropical architectural motifs with Virgin Hotels’ signature style of fun and smart design. Fresh and bright with local art, historical detailing and Art Deco-inspired elements woven throughout, mixing a sense of old world with modern luxury, the one-bedroom, one-and-a-half bathroom suite features bold design elements. From the turquoise bathroom with a rain-head shower and soaking tub to the extra-large smart closet or full wet bar, this suite spares no expense. Prices start at $2,500/night.
Sir Richard’s Penthouse Suite at Virgin Hotels Dallas
On the 16th floor of the 268-room hotel in the Dallas Design District, this 1,400 sq. ft. suite offers a luxurious stay complete with breathtaking views, one-of-a-kind artwork and much more. Showcasing dramatic views of the Dallas skyline through floor-to-ceiling glass walls and wrap-around terraces, this suite features numerous luxurious elements to elevate your stay. From the custom hand-painted wallpaper by Austin artist Alexandra Valenti to lighting from English designer Tom Dixon and the serpentine furniture and a black marble bar, the master bathroom has two rainfall showerheads, plus a bathtub. The Chamber features a snakeskin patterned rug, soft velvets, lacquered finishes and brass fixtures. Prices start at $2,500/night.
Sir Richard’s Penthouse Suite at Virgin Hotels Chicago
Although this suite is one of the smaller in the collection, measuring at 750 sq. ft. it still packs a punch. Contemporary by design, yet grounded in the community, the playful suite was designed by Rockwell Group Europe. From its spacious lounge with sectional seating and a personal bar area to its large dressing room and bold blue tufted wall panels, this suite includes exclusive décor and art throughout. Take in the views of the Chicago skyline from each room through oversized windows and relax in the luxurious master bathroom complete with a soaking tub, dedicated vanity and more. Prices start at $1,600/night.
Sir Richard’s Penthouse Suite at Virgin Hotels Edinburgh
Situated a stone’s throw away from the National Museum of Scotland and Scott Monument, Virgin Hotels Edinburgh puts a new spin on old town charm. Mixing historic architecture with modern luxuries, this 785 sq. ft. suite presents a more youthful and exuberant experience. From its in-room bar to free-standing roll-top bath, this suite was designed for none other than Sir Richard Branson when he’s in town. One of the historical rooms within the India Buildings, Richard Branson’s Flat has a defined living space with a breakfast table, kitchenette and a full wet bar with herringbone wood flooring and an ultra-comfortable king-sized bed. Prices start at $1,500/night GBP.
Sir Richard’s Penthouse Suite at Virgin Hotels London-Shoreditch
Set to open August 1, 2024, Virgin Hotels London-Shoreditch becomes the 17th property for the wider Virgin Hotels Collection and eighth Virgin Hotels location across the world. The newest property in the collection features 120 rooms along with a signature restaurant, lobby café and bar and a buzzing rooftop.
To see more about Sir Richard Branson touring Richard’s Flat in NYC while it was under construction, visit the linked video here.
