News & Trends: For more than a century, Swarovski has been adding sparkle to the lives of many and has earned a worldwide reputation for producing brilliant, precision-cut crystals. Today, the brand is synonymous with luxury and continues the tradition of excellence that began so long ago.

While Swarovski has been around since 1895, the last two decades have marked a significant era of innovation and design. The Daniel Swarovski collection of couture jewelry and accessories celebrates its 20th anniversary with the release of 20 new bags and 20 new pieces of jewelry. This Autumn-Winter 2009/10 collection includes oversized rings, necklaces, gorgeous clutches and evening bags, each presenting an elegant and timeless aesthetic.

Swarovski's latest innovation, the Pointiage® technique, involves a method of hand-setting, which ultimately enhances the crystal and illuminates its sparkle. With their audacious designs and harmonious curves and shapes, the "Celebrity," "Precious" and "Star" rings are each examples of this technique at work.

Exclusive to the collection are vintage stones that can be found on several pieces, including the "Hot Couture" necklace, the "Homage" bag and the "Mirage" bag with its impressive clasp in Jet Hematite crystal. The collection's superb craftsmanship is also showcased through the "Revelation" and "Opus" bags, each requiring more than 30 hours of work to embroider the delicate crystal beads.

The Swarovski Group is divided into a wide rage of brands including CRYSTALLIZED™, STRASS®, and Swarovski Optik which offer fashion accessories, crystal living objects such as chandeliers and high-definition optics. Over seven million admirers of the brand have visited the Swarovski Kristallwelten, a museum dedicated to the company's innovation. Close to 350,000 individuals also belong to the Swarovski Crystal Society, a group for those who collect Swarovski's signature crystal figurines.

Let's face it, anything adorned with Swarovski crystals is just that much better.

For JustLuxe Christina Stewart

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Christina Stewart

In her role as managing editor, Christina has developed a keen eye for all things luxury and is considered by many to be an expert within her field. Christina has covered a wide range of luxury lifestyle topics and finds passion in international travel, fast cars, and fabulous handbags. She graduated from San Diego State University in 2005 with a degree in both journalism and English. While attend...(Read More)