H-D, the number one motorcycle brand for consumers 18 to 34 years old, is heavily marketing the Blackline to young adult riders who want to grow into the franchise's branded lifestyle. The strategy fits the price range of the Dark Custom line like a custom-made black leather motorcycle jacket. The Blackline, priced at $15,499, takes its place on the Dark Custom line alongside the Iron 883, the Nightster, the Forty-Eight, the Street Bob, the Fat Bob, and the Cross Bones.
Overall, the Blackline's style reminiscently draws from three eras of the H-D's storied history. While the essence of the 1930s through the 1950s permeates, the Blackline also has a new twist or two. It is the lowest two-up seat bike ever offered by Harley-Davidson.
The Blackline is the second most expensive motorcycle of the models. The seven motorcycles comprising the Dark Custom line are priced from $7,999 up to $16,999. The bookends of the line are the Iron 883 and the Cross Bones.
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