Sprinter is a brand-new canned vodka soda from businesswoman and social media superstar Kylie Jenner. Each bold and refreshing can of Sprinter offers a touch of effervescence. Made with real fruit juice, premium vodka and sparkling soda water, Jenner designed Sprinter to be the life of the party. Bring to or serve at a pool party, beach party, picnic or outdoor music concert at the park.
Now in four juicy flavors, Black Cherry, Peach, Grapefruit and Lime, each Sprinter can delivers vibrant fruit-forward essence with only 100 calories and 4.5% ABV. This gluten-free refreshing drink has no added sugars. Sprinter is available nationwide in an 8-can variety pack.
Jenner reached out to Chandra Richter, an expert in beverage development to help her perfect Sprinter's balance of appealing flavors. With over 20 years of experience in the alcohol beverage industry, Richter is the Head of Product Development and Operations in this woman-owned and run brand.
In an interview, Jenner said, “Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can. Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, but it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”
As an entrepreneur, Jenner is also selling Sprinter swag. Posing for photos in a Sprinter Trucker hat, it's available for $40. She also has a Dad Hat for $30, and two tee-shirts. On the Sprinter site the classic tee-shirt made with 100% cotton in South Central Los Angeles and a Sprinter Logo Baby Tee are each available for $55.
For more information, follow @drinksprinter and visit drinksprinter.com.
