Frequent introduction of new product is central to Rothy’s popularity. The San Francisco-based footwear and accessories company, known for its sustainable commitments, holds more than 200 design-patent applications granted or pending, and its design team creates with purpose and intention. Skilled in the art of balancing forward-looking trends with sustainable solutions and real-time customer insights, Rothy’s has heeded the consumer call for a men’s footwear line with their introduction of the RS01 Sneaker and the Driving Loafer.
This new category marks a milestone moment for the brand, and serves an increasing desire for eco-conscious, zero-compromises design in the men’s market. The two reimagined footwear classics, updated in both style and sustainability, and resulting in a mere fraction of the waste compared to industry averages due to the brand’s signature 3D knitting process.
These styles have been meticulously handcrafted in Rothy’s fully-owned factory, are knit from 100% recycled materials, and have gone through eight rounds of precise fit testing to ensure comfort right out of the box and durability to withstand hundreds of washes and wears.
The RS01 Sneaker ($175) - An American classic infused with the agility of sport and a new level of comfort, this streamlined lace-up raises the bar for sneakers. Available in White, Bone, Olive, and Black.
The Driving Loafer ($185) - Rothy's has taken the nubby-soled, roadster-approved classic and given it a timely upgrade. Bold colors, exceptional comfort, and sustainably crafted through and through. Available in Navy, Black, Forest Camo, and Desert Camo.
Best known for their classic yet eye-catching, colorful, wear-all-day, women's footwear silhouettes crisply named The Loafer, The Square, and The Point (of which Meghan Markle is a fan), Rothy’s combines the best of 3D knitting technology with handcrafted assembly, meaning their products are built to shape with technique that results in little waste. Their sustainable commitments span the entire product journey, from materials, to ownership and operation of their own production workshops, to their use of 100% recyclable shoe boxes.
Rothy’s shoes and accessories are available online at rothys.com and at six brick and mortar locations: Fillmore Street in San Francisco, Melrose Place in Los Angeles, Newbury Street in Boston, Bleecker Street in New York City, Armitage Avenue in Chicago, and M Street in Georgetown, Washington D.C.
Photos courtesy of Rothy's
