To celebrate Earth Day and bring awareness to sustainability and global environmental issues, Omega has partnered with the GoodPlanet Foundation to release the Seamaster Aqua Terra GoodPlanet. The watch is built from grade five titanium and accented with ocean blue dials, indexes and Omega logo. Available in two models, the piece runs on Omega’s Master Co-Axial Calibre 8605, visible though the sapphire crystal case back. The 43mm model has the added features of a GMT 24-hour display with a red tipped GMT hand, allowing the wearer to keep track of international time. Each timepiece is engraved with the GoodPlanet Foundation logo on the back in aqua blue and presented in a sustainable bamboo box. Proceeds from the sales of the watches will be donated to a social and environmental project set up in Botswana that will encourage the co-existence between humans and wildlife.
Omega and GoodPlanet have been working together since 2011 in an effort to work toward sustainable development, and in addition to the watch, will be releasing a documentary later this year about the fragile cohabitation between animals and humans. Following their award-winning Planet Ocean film, Terra will look back at the natural history of mankind and showcase how it’s possible to change our planet’s future by looking at how we interact with other species. Filmed in Botswana by Yann Arthus Bertrand, the footage will include some of the areas 200,000 indigenous animals and over 400 species of birds.
