Guess to Release Fourth Fragrance for Younger Audience

By Nicolle Keogh Nov. 22nd, 2012

Photo Courtesy of Guess

The fourth fragrance by Guess targets a demographic that its luxury fragrance sector hasn't yet tapped. Guess Girl is aimed at an early-20s woman, with a young and flirty eau to prove it. The juice is described as a fruity floral with top notes of raspberry nectar, melon and bargamont mist, a heart of Brazilian Paradise orchid, Provence acacia flower and lily, and a base of Australian sandalwood and Madagascar vanilla. Available in three sizes from $40 to $62, industry sources expect Guess Girl to do about $25 million in net sales globally.

Nicolle Keogh

Nicolle graduated from Southern Methodist University in Dallas, TX in 2011 with degrees in Journalism and French. Originally from the East Coast, she is a recent San Diego transplant who is trying to take advantage of all that this sunny city has to offer. She was a contributor to her campus newspapers at SMU and was previously the Editor of San Diego-based start-up DailyCrowdsource....(Read More)