A longtime official beer sponsor of the NFL, Bud Light, is heading down to the Big Easy to transform a 200-room downtown New Orleans hotel into the epitomy of Bud Light fandom. The brand will spend three days completing the transformation process, branding everything from hand towels and pillows to shampoos and more. After every last pipe is hung, light installed, and furnishing replaced, the hotel will open its doors, just in time for Super Bowl XLVII. Vice President of Bud Light, Mike Sundet said, “Bud Light Hotel has established itself as the premiere destination for parties and events Super Bowl week, and we’re raising the bar once again this year.”
This year’s Bud Light Hotel will get the party started with the return of the EA SPORTS Madden Bowl. According to vice president of marketing for EA Sports, Christopher Erb, The Bud Light Hotel has proven to be a great locale for the Madden Bowl event, which both fans and players love. In addition to Madden Bowl Event, Bud Light is also running an online contest which will award a salaried fan to become The Bud Light Hotel Facebook Correspondent. The winning candidate will appear on a series of YouTube and Facebook videos for Bud Light.
Those over the age of 18 can enter to win a trip for four to stay at the Bud Light Hotel as well as attend Super Bowl XLVII. Now through January 18, 2013, fans can either enter by scanning QR codes on Bud Light promotional materials or through the “Bud Light Super Bowl Experience at Bud Light Hotel, New Orleans” tab on their Facebook page. The kick-off of the Madden Bowl will also feature a few surprises, however all the Bud Light events and parties are invitation only, so fans are encouraged to stay-tune for contests and promotional opportunities to score tickets and VIP access.
If you love beer and football, there are not too many more questions to be asked. Currently Bud Light is featuring Football Tickets For Life Sweepstakes where the winner will receive two tickets and a parking pass to every regular season home game for up to 50 years. What do you have to lose? Superstitious or not, “It’s only weird if it doesn’t work,” right? So put on your lucky underwear, twirl around three times, and bring your collection of Bud Light beer tabs while heading to their Facebook page to see what greatness can be had.
