Following in her great grandfather’s footsteps, the heiress, reality TV star, designer and sometimes singer Paris Hilton will be launching a new brand of hotels under her name soon. The socialite will debut properties in Dubai, New York and Las Vegas.
The upcoming projects, while not her first foray into the hospitality world, will be Paris’ first fully-branded hotels. In 2010, the then 30-year-old partnered with Century Properties and designed the Paris Beach Club in the Philippines for their Azure Urban Resort Residence. A second beach club will open soon in Parañaque at the Azure Urban Resort Residences.
While not much is known about the upcoming hotels, Paris will be keeping a similar beach theme like her clubs at the Azure Urban residences. The location choices were based upon destinations that she frequents as she typically spends around 300 days out of a year on a plane. Although she carries the Hilton name, reports suggest that the heiress is hoping to distance herself from her family’s moniker, creating hotels that are unique to her own brand. No opening dates have been released.
