Mert Alas and Marcus Piggott shot the campaigns featuring Cristiano Ronaldo for both Emporio Armani Underwear and Armani Jeans on location in Madrid.
Giorgio Armani said, “Cristiano is a great looking man with the perfect physique of an athlete. For me, he is the essence of youth – spontaneous, exciting, a real maverick. It is for his energy that I have chosen Cristiano to become the new face of Armani Jeans and Emporio Armani Underwear – for his youthful, exciting and yes, sexy, attitude.”
Sexy is right. These images speak for themselves… The campaign will begin rolling out in February in sport, fashion and lifestyle magazines and on signature billboards in major global cities.
By Katelyn Lehman
