The picture was taken by the man's wife on the same day as the incident. The victim, Mr. Bernie Ecclestone, sent that same picture along with a note to Mr. Jean-Claude Biver, Hublot's CEO, which read: "See what people will do for a Hublot," along with his name, the date, and an informal signature.
The victim and the CEO agreed to transform the grievous situation into a tongue-in-cheek (more like a fist-in-eye) advertisement for the F1 King Power, the official watch of Formula 1, which was to appear only once in the Financial Times and the International Herald Tribune for a two-day period. Now, it appears that the reality based one-off advertisement will become a campaign.
In a statement, company officials stated that it is was to be a strictly one-off shot. However, it apparently was too good not to use more than one time. No official announcement on specific plans for the campaign were announced at this time.
To see full ad to go the official site of Hublot Geneve: hubolt.com
