“If I had to pick one word to describe what happens to my hair when I use Alterna, it would have to be ‘transformation,’” says celebrity de luxe Katie Holmes, the new spokesperson for Alterna Haircare. “When I first used Alterna, I knew there was something special about their products because of how much healthier, shinier and smoother my hair looked and felt after just one use," says Katie.

For Katie’s hair type, it was Alterna’s Bamboo Smooth line that did the trick. The professional line is free of parabens, sulfates, synthetic color, sodium chloride, gluten, DEA/TEA, phthalates and triclosan. "I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals, " says the star. "Their 'free of' philosophy really speaks to me...It's good for my hair and good for the earth, I feel good using it."

Holmes felt so strongly about the products that she became a co-owner in the company, instantly transforming the cover girl movie star from a style icon to a professional beauty authority.
First step? Katie’s hair care routine begins with Bamboo Smooth Shampoo, a gentle shampoo that strengthens, moisturizes and smoothes strands. Bamboo Smooth Conditioner then tames split-ends and reduces frizz infusing hair with intense hydration.

For sleek styling, Katie applies a small amount of Bamboo Smooth Kendi Pure Treatment Oil to her towel dried hair. For thick and coarse hair types especially, this treatment/style-primer helps reduce protect color while providing nutrients.

While drying, Katie works in tandem with a blow dryer and a flat paddle brush, angling the dryer downwards to help smooth the hair cuticle and minimize fly-aways.
To complete the look, Katie uses lightweight Bamboo Smooth Kendi Dry Oil Mist. Used as both a treatment and style primer to eliminate frizz, the absorbing mist shields hair from heat styling tools, boosting hair health.

For mere mortals without the luxury of a top-echelon beauty team, a little extra prep might help your haircare routine. A deeply penetrating intensive treatment, Bamboo Smooth Kendi Intense Conditioning Masque repairs ends leaving hair healthier and more manageable.

Want more styling tips? View the complete line of products and get more of Katie's styling secrets at www.alternahaircare.com