Wild Bluebell is the newest fragrance from the beloved world of Jo Malone. The fresh scent is elegant yet playful, perfect for today's modern woman.

In keeping with Jo Malone's exclusive lifestyle collection, Wild Bluebell is available for the bath, body and home, with options including cologne, candles, body crème and hand wash. All scents exude the sweet aroma of persimmon, lily of the valley and eglantine, making for a modern-day fairytale blend of naughty and nice.

The recently launched fragrance heralds a fresh start for the luxury lifestyle home, celebrating both whimsy and tradition in a brand new twist. Wild Bluebell doesn't contain actual bluebells (they are endangered), but the wonderfully bright scent is masterfully composed with top notes of bluebell and cloves, a heart of lily of the valley, jasmine, rose hip and a base of white amber and musk.

The clean and wild scent is accompanied by Wild Bluebell herself, a fanciful creature from fairyland who enjoys cavorting with fluffy white rabbits and indulging in her own special quirks, just like any contemporary woman. In a nod to the real world, Jo Malone London has made a donation to the Woodland Trust in honor of the bluebell, to ensure its protection for the future.

As the latest offering from the quintessential English lifestyle brand, Wild Bluebell is captured in Jo Malone's signature sleek packaging. Complex yet intriguing, smelling of summer forests, Wild Bluebell is a welcome addition for the Jo Malone fan.