Last year on the Alexander McQueen Spring 2014 runways we saw warrior princesses wearing bold color, metal armor and geometric blocking—and now Kate Moss is rocking that uniform in the new spring campaign. The supermodel stars in a video shot by Steven Klein—a four minute mini-film that has the feel of a horror flick seen through the eyes of a sexual predator—it’s all very unsettling. Inspired by the 1960s thriller Peeping Tom, the movie makes the campaign images all the more disturbing now that we’re aware that it’s the stalker that created the mini-Moss doll.
Ominous undertones aside, the series of pictures are stunning, photographed by Klein, with hair by Didier Malige and makeup by Val Garland. Shot on location in East London, the 40-year-old model dons a bright orange pixie cut, metal bangles and layers of leather. While this is her first time fronting a McQueen campaign, she has previously worked with the British fashion house, appearing in a 2006 runway show as a ghostly hologram. The new ads are slated to run through American, British, French, Chinese and Japanese media outlets starting March of this year.
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