Açai (pronounced ah-SIGH-ee) is the Brazilian fruit that has taken the antioxidant movement by storm. With 57 percent more antioxidants than pomegranates and blue berries, the Washington Post calls it "the new pomegranate" and Oprah Winfrey hails the berry as "one of the most nutritious and powerful foods in the world." And due to its impressive list of benefits, it's no wonder everyone is falling in love with it.
Along with its all-natural ingredient list, VeeV is making environment conservation a company-wide concern, beginning with their star ingredient. The Açai berries used in VeeV are coming all the way from the Brazilian Rainforest, where it is their national fruit. In order to support and sustain the farming communities responsible for harvesting these powerful berries, VeeV donates $1 per bottle sold back to the Brazilian Rainforest. By doing this, VeeV promotes organic certification and protects biodiversity through the berries' "wild harvesting." But an almost bigger picture than that is the company's carbon neutral footprint. This is an industry first: an entire company that neutralizes its carbon emissions via the Climate Clean Offset Portfolio, a facility not only battling carbon but all greenhouse gasses that cause global warming. Impressively, their distillery is the only one in America powered entirely by renewable wind energy and has also been able to reduce the energy needed for the distillation process by 200 percent.
The sophisticated flavors of the Açai berry combined with the hints of prickly pear and acerola cherry makes VeeV delicious chilled, on the rocks or in your favorite mixed drink.
Although it's new on the market, VeeV already has quite a following at hotel and resort locations across the country. Fans of the drink flock to Miami hotels like The Palms, Canyon Ranch, and the W for their favorite Açai cocktails. Feel free to enjoy the enticing spirit next time your in Las Vegas for a night on the town; cocktails featuring the vodka are popping up at all your favorite fine dining hotspots, such as Tao and Nobu.
If a relaxing night in is in your future and you'd like to add Açai to the mix of your regular rotation, don't worry about having to search your city far and wide to find a bottle. Markets all over Chicago and San Diego are currently selling the drink. Little spots like Sam's Wine and Spirits and Del Mar Liquor & Deli carry VeeV, respectively, already, as are stores in San Francisco, Dallas, Las Vegas, and Miami as well.With locations all over the country welcoming the spirit with open arms from Miami on the East coast, Chicago in the Midwest, to San Diego on the Pacific, you'll be sure to find a VeeV cocktail on your table sometime in the very near future.
Bringing a new taste to the infused Vodka world, VeeV invites you to drink responsibly: environmentally so. Isn't it time the environment came to the party?
For LxM Kate Phihoda
