Apparently Robert Pattinson can sell more than just a vampire movie franchise. Dior announced June 12 that the young British actor, known for making girls swoon the world over, is going to be the new face of Dior Homme. While the design house may have meant for Rob's campaign to meet the public through more official channels, it would seem some grainy (but totally plausible) pictures from Instagram have leaked first. Should these in fact really be images of the new campaign, Rob is looking clean, crisp, and over-the-top intense just to sell you the latest Dior fragrance. If the smoldering glares and far off stares weren't enough to make you attracted to anything Dior, maybe the images of the passionate kiss he shares with the gorgeous mystery model will make you sit up and take notice. Besides, who wouldn't want their man to smell like RPatz? The campaign will debut in September in Europe and Asia, but for now take a look at the leaked pictures here.